Bike1 was born out of our love for the wonderful sport of cycling and our desire to share our experience with you.


At Bike1, we are all passionate about cycling. A passion that we wanted to share with you through the brands we work with. We select, with the greatest of care, brands that are known for their quality, design and innovation. Like them, we pay particular attention to the design, finishes and materials used.

We select specific brands in order to offer you high performance bikes, made in the traditional way and with a history worth sharing. Italian and German companies of excellence… who never stop innovating for our greatest pleasure.

the need for perfection

Whatever your level and activity, demand perfection for guaranteed smooth and safe performance.

design a unique bike

In order to achieve ultimate performance, your bike must match your size, habits and usage. These three elements are unique to you, which is why only a custom-made bike can be perfect. A thorough study of these elements will allow you to enjoy the thrill of riding in comfort and safety.

We have a precise selection of brands and bikes for every type of rider. Whether you’re an amateur, a triathlon athlete or an elite racer, we have the bike that’s right for you and we’ll gladly help you customize it.

the excellence of precision

From design to assembly, no detail is left to chance. Precision for high performance in all environments.

a different approach

Our approach is significantly different from most stores. We put all our passion and experience at your service to guide you, advise you and serve you. Our goal: your satisfaction in all circumstances. To do so, we offer a wide range of services to better meet your needs and expectations. 

All cycling enthusiasts and professional riders will find their happiness among our large selection of mountain bikes (gravel and mountain bike), road bikes or city bikes – selected for their specificities, their materials and their uses according to the terrain.

Our studios are based in the center of Geneva and St. Sulpice-Lausanne, just a few steps from Lake Geneva. An ideal location to take full advantage of the region and to allow for testing around the lake.